Victor Wembanyama moved up to fifth but the old guard still tops the list. The Celtics led in team merchandise sold.

Golden State Warriors star guard Stephen Curry and Los Angeles Lakers superstar LeBron James lead the NBA in jersey sales.

He also called wearing a Cavaliers jersey a full circle moment ... while Max Strus scored 15 points off the bench. Meanwhile, LeBron James did his part for the Lakers with 23 points, four rebounds ...

NBA legend LeBron James cried in Randy Mims’ driveway a month after leaving the Cleveland Cavaliers for the Miami ... booed in every road arena and his jersey was getting burned across Northeast ...

Although LeBron James dominated the league in three separate decades, the NBA has slowly turned to other players for dependence on popularity. While not as dominant as James, Golden State Warriors ...

Two legendary NBA stars and future first-ballot Hall of Famers are leading the way in jersey sales thus far during the ...

In James' case, his on- and off-court trailblazing resonated with his fans and the NBA, as implied by the dominant jersey sales. Reminiscent of the Warriors beating the Cleveland Cavaliers in ...

In the top 5 list, four players repeat from last year. We've reached the second half of the NBA season with two teams comfortably leading their conferences. In the East, the Cleveland Cavaliers (36-7) ...

In his Friday Instagram post, LA Lakers star LeBron James proudly displayed his ... The 40-year-old star also had jokes about his former Cleveland Cavaliers teammates Richard Jefferson and ...