For now, the only Smart Play sets available are the Lego Star Wars sets, and you can’t buy a Smart Brick on its own – you’ll ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO ...

LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be ...

To make this possible, the LEGO SMART Brick is powered by a 4.1mm custom-made mixed-signal ASIC chip that measures smaller ...

We learned last March that Lego and Pokémon would be joining forces and the first results of their partnership are here.

Gotta catch 'em all! Lego's first-ever Pokémon sets are available for pre-order today, with fan-favorite characters including ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

The new LEGO Pokémon sets will go on sale Feb. 27, 2026 also known as Pokémon Day marking the anniversary of the ...

The first-ever Lego Pokémon sets are here. Well, almost. Everyone's favorite Danish toy company revealed the highly ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...