The Brand Risk Of Becoming An AI Punchline

As CES kicks off in Las Vegas this week, and the tech-bros showcase a flurry of innovations, the ad industry will no doubt be ...
PlayStation Universe

PS Store January 2026 Sale Expands With More PS5, PS4 Game Deals

Check out the latest batch of PS5 & PS4 game discounts on the PlayStation Store as part of the January 2026 sale.
Decrypt

Lego Debuts 'Smart Brick' at CES, Bringing Light, Sound and Silicon Into the Classic 2x4

Lego’s new Smart Brick launched at CES, adding light, sound, and sensors to classic sets—without screens—starting with Star ...
CNET

Lego Smart Bricks Light Up With Jedi Magic In Coming Star Wars Set – and I'm Obsessed

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego's smart new 2x4 Smart Brick packs a custom ASIC, speaker, and synthesiser created by 'an expert team from the worlds of video gaming, computing... and more'

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...

I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...

The coolest technology from Day 1 of CES 2026

Nvidia, AMD and Intel all had important chip and AI platform announcements on the first day of CES 2026, but all audiences ...

Lego's new smart brick unlocks future of play for children at CES 2026. Here's what to know

Here's everything to know about LEGO's new smart brick, which will first come to its Star Wars series. View on euronews ...