Los Angeles Lakers forward LeBron James and Colorado Buffaloes football coach Deion Sanders teamed up on an epic sneaker ...

the LeBron NXXT Genisus comes equipped with the latest sneaker innovations to transform your game in the spirit of “King James.” Giving a nod to Monopoly, one of James's favorite board games ...

LeBron James, also sometimes referred to as King James, isn’t “concerned ... Recently, Gates stated he wouldn’t want to live life in James’ shoes, not because of the grueling demands ...

As part of Barbie's "Signature Kenbassadors" series, James' limited-edition Ken Doll will be available starting April 14 — here's where to buy online ...

What King James said when he saw his Ken doll for the ... white houndstooth pants and blue and white Nike Terminator High sneakers. Some notable details of the doll are a pair of black Beats ...

EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

LeBron James, who has been dubbed “King James” and “the Greatest of ... Nike Terminator High sneakers, Beats headphones, sunglasses, a fanny pack, a watch, and his perennial “I Promise ...

James' doll, which stands 1 inch taller than a standard Ken doll, has custom clothing that salutes his Akron, Ohio, roots and Nike shoes. Several athletes have been recognized with their own ...