Sports programming captured about a third of the auto industry's total national linear TV ad spend, led by the MLB (8.7%).

The one newcomer on the list was UCB’s Bimzelx, which knocked Intra-Cellular Therapies' Caplyta out of the running as it took ...

Chevrolet's "The Heartbeat of America" performed in the 90th percentile for likeability and the 86th percentile for desire, ...

Nielsen is keeping track of so much more viewing data in the age of streaming that getting to a final count of TV audiences ...

This fall, the industry will adopt Nielsen's Big Data + Panel, which CEO Karthik Rao says "future proofs" TV ratings as ...

Diapers and football? It's no accident! Procter & Gamble's Pampers is kicking off football season with a new ad it hopes will ...

St. Cloud's own Casey Feigh shines in TV ads, including a hilarious Snickers commercial with Josh Allen, where his Midwestern charm steals the spotlight.

Paul Ballew, Chief Data & Analytics Officer at the NFL, accused Nielsen of "under-counting" viewership of many of the ...

The NFL heads into the 2025 regular season with a league-record 46 sponsors, including six brands that are making their debut ...

For the fourth time in a year, an arm’s length NFL team minority stake sale will break a valuation record, with Julia Koch ...

Kansas City Chiefs' Travis Kelce has a net worth of about $90 million and makes millions off the field with savvy business ...

Alicia Silverstone's new murder mystery series, with a perfect Rotten Tomatoes score, has had its fate decided at AcornTV.