As our marketing excellence focus month comes to an end, we speak with David Richardson from Cutting Edge Information about the importance for pharma to have a successful marketing strategy.

The chief of staff role is becoming a structural necessity, bringing alignment to ambition, rhythm to execution and cohesion ...

Marketing strategies should revolve around a company ... Many companies use market research to identify what is most important to consumers and how to differentiate their products or services ...

Businesses are undervaluing the importance of strategic marketing skills, according to almost two-thirds of marketers. Some 64% of the more than 3,500 respondents to Marketing Week’s exclusive 2025 ...

Whether it’s leveraging community events, optimizing local SEO or forming strategic partnerships, the right approach can make ...

“It was just that unlock, really, [that] has done wonders for the brand.” These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do ...

In the world of digital business, visibility alone is no longer enough. Brands need a marketing approach that not only ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

Marketing often feels like a guessing game—especially for owners of small to medium-size businesses who don’t have a large, ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Mandarin Oriental emphasizes importance of mobile to luxury marketing strategy Hotel chain Mandarin Oriental is expanding its repertoire of mobile offerings in 2011 to better communicate directly ...

In the fast-paced world of digital marketing, where trends shift overnight and algorithms change like the wind, one classic tool remains consistently powerful: the press release. While often ...