Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Roughly 72% of Romanians believe that their own actions have the greatest impact in building a sustainable future. At the ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Here are five important areas of difference between brand marketing and direct response. 1. Goals and Objectives "Direct response marketing helps people buy. Brand marketing helps people choose," says ...

A new study analyzed the product orders placed by nearly 2,000 multi-brand retailers in the U.K. and France before and after a partner brand launched direct sales channels. On average, retailers ...

Paysafe Limited (“Paysafe” or the “Company”) (NYSE: PSFE), a leading payments platform, announced a definitive agreement to sell its direct marketing ...

A/B testing can help fine-tune your direct mail strategy, maximize your ROI, and make data-driven decisions. Here's how. Continue to your page in 15 seconds or skip this ad .

It’s important for businesses to continually innovate and improve their products to stay relevant in a competitive market. Price: Price is perhaps one of the most sensitive aspects of marketing.

The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as ...

Ready, set, go: A new start for direct marketing. Will Green investigates what the IDM and DMA merger means for the industryAfter three decades of separately pursuing the goal of professionalising and ...

Consider a random case. As Vice President of Business Development, your role is to monitor direct marketing initiatives online and offline. Like most of Representatives, you do not like making cold ...