Ann Mukherjee Marketing Summit, Booth faculty and alumni leaders examined AI’s power to connect brands to customers.

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

BeyondTrust announces significant cyberattack targeting its Remote Support SaaS, highlighting growing cybersecurity concerns.

Roughly 72% of Romanians believe that their own actions have the greatest impact in building a sustainable future. At the ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Eyeota, a Dun & Bradstreet company, represents a trusted player in the complex third-party data space. As a global provider of ethically sourced, privacy-compliant audience data, Eyeota helps ...

The Role and Importance of Communication in Marketing. Communication is a crucial skill in the business world, ... How you present yourself, especially in direct chats or on video, speaks volumes.

What is the most important thing to look for in real estate? There's a bit more to it than just location, location, location. Here are some other factors.

According to Sprout Social, the most important SMM metrics to track are focused on the customer: engagement (likes, comments, ... Direct Marketing: What It Is and How It Works.