Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Proponents say direct-to-consumer sales by drugmakers cut out intermediaries that add needlessly to prices. Detractors see ...

CFOs who master new eval frameworks will drive the next wave of AI adoption thruogh disciplined investment for strong competitive advantage.

In the next decade, the companies that win won't just have the best products - they'll also have the best stories.

Medicare agents must effectively reach and engage potential clients while strictly adhering to the complex web of federal regulations ...

IAPP Westin Research Fellow, C. Kibby explores how state attorneys general have enacted state privacy laws and lessons that ...

The Institute of Banking Personnel Selection (IBPS) has launched the Specialist Officer (SO) recruitment 2025 drive, with ...

ERP systems were meant to democratize data, but by reinforcing CFO control, they often sideline operations and stall true ...

A legislative ban on pharma ads, a tool for companies to amplify messaging on drugs, including for precision medicines, is sure to face legal challenges, experts say.

Unilever acquires Dr Squatch to boost Gen Z personal care reach and expand its portfolio with bold, social-first marketing strategies.

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...