Mashable Benelux is dé plek voor alles over games, films, series, comics en gadgets. De laatste reviews en al het nieuws over ...

As marketing teams search for ways to reduce waste and increase ROI, many are reevaluating channels once seen as traditional or static. Direct mail is ... to evaluate what creative, messaging ...

This twist in donor behavior is supported by findings from the Giving by Generation 2025 report, a new study by Giving USA and Dunham+Company, which tracks generational shifts in philanthropy. And ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face ... and flexibility with the creative/format. Senior marketers say the top ...

At a minimum, as the mail piece gets read, considered, and then saved or acted ... maps can transform your ordinary direct mail into a high-performance marketing channel.

Corefact has expanded its production and embellishment capabilities with the addition of Konica Minolta’s embellishment ...

Members of the Corefact team with output from their newly installed Konica Minolta MGI JETvarnish 3D Evolution. (L-R) ...

It’s especially common with people who hold onto every piece of packaging “just in case.” They’re not necessarily hoarders in ...

The Las Vegas-based firm, which began as McShane LLC, was built to bring microtargeting (the kind perfected in national ...

So, here's what's trending up (and down) so you can stay ahead of the curve before your competition beats you to the punch. Related: 3 Marketing Blind Spots That Are Holding You B ...

This month’s tips include why it’s important to “go first” in everything.

Contemporary stardom requires people who make music to also be impeccably media-trained, controlled in their ...