Best mascaras 2026. The HELLO! team tried and tested the top-rated mascaras from Maybelline, Lancôme, and Benefit to find the ...

After researching the most popular mascaras, as well as any new releases from well-known brands, I created a longlist of ...

It started with sibling logistics. In high school, my older sister had mirror priority, which meant I often had to wait my ...

Kate Hudson wore all Charlotte Tilbury makeup at the Golden Globes. Her glowy look was created using a matte foundation, ...

From lingerie makeup to lavender glaze, these are the makeup looks you need to know straight from the streets of Seoul.

From replacing eyeshadow with lashes to niche self-care tools, 6 editors share the beauty and wellness trends they’re looking forward to.

In many ways, 2016 was the makeup industry's peak. Here, Jenna Rosenstein reflects on 2016's impact on the makeup world.

Emily Andre has revealed the parenting rule she follows to hopefully prevent her daughter from becoming appearance-obsessed.

The difference between looking effortlessly elegant and desperately overdone often comes down to these subtle makeup ...

For a natural effect, apply brown mascara close to the lash roots. Helps suggests applying in layers: alternating eyes to ...

Clean mascaras have emerged supreme – formulated with fewer chemicals that may irritate, including potential nasties like ...

Host Nikki Glaser, Erin Foster, Kristen Bell and Elle Fanning were among the celebs who used L’Oréal Paris beauty products, ...