For over two decades, visibility in search meant fighting for page one on Google. That’s still an important goal, but now ...

Secure stronger market performance by unifying your brand signals across search, AI platforms, and on-site experiences.

AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in ...

Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into ...

Now, with Google rolling out its AI Mode, the big change is that it embraces the conversational style pioneered by ChatGPT as ...

AI-powered search is changing how guests discover restaurants. Operators must rethink how menus, reviews, & experiences show ...

SEO automation solves internal linking and alt text challenges, strengthening structure, authority, accessibility, long-term ...

Google's John Mueller says businesses relying on referral traffic should consider the 'full picture' of AI and prioritize ...

Search is increasingly less about scrolling a list of links and more about reading an instant, AI-generated response. Across major platforms, answer-style interfaces now summarize topics, pull ...

We probably won’t see chunking go away as long as publishers can point to a positive effect. However, Google seems to feel ...

Google which has 75 percent market share is the go-to option for brands if they want to be seen. AI chatbots have captured ...

Perplexity is pushing beyond search with Comet, major distribution deals, and in-chat shopping — while lawsuits test how far ...