The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO Max.

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white ...

In 2023, the streaming service HBO Max became simply "Max." This summer, Warner Bros. executives are changing the name back.

Max is going back to its roots—again. Warner Bros. Discovery revealed this week that its flagship streaming platform will ...

What's old is new again! The streaming service Max is changing its name back to HBO Max. What do you think about the change?

Since its launch in May 2023, a Max subscription has given millions of users access to a massive and diverse collection of movies, shows, and everything else that was included in the historic HBO ...

HBO Max has a new movie that brings subscribers back to 2010 and one of its best movies. At the 83rd Academy Awards in 2010, The King’s Speech notably won Best Picture that year, beating out The ...

The decision was unveiled during the company’s annual upfront presentation in New York on Wednesday. Originally, the rebranding from HBO Max to Max in 2023 aimed to broaden the service’s appeal to ...