The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

The post Max changes mind on HBO rebrand appeared first on ClutchPoints.Max is going back to its roots—again. Warner Bros.

What's old is new again! The streaming service Max is changing its name back to HBO Max. What do you think about the change?

Warner Bros. Discovery ignited a wave of social media reactions when it announced it was renaming its streaming service HBO Max.

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

That includes branding things as “HBO shows,” as well as “Max shows.” And most recently, a rebrand for Max has brought its logo and color scheme more in line with the traditional HBO look.

HBO Max was rebranded to Max earlier this week. The rebrand appears to have affected YouTube TV logins for Max. Google has acknowledged the issue and is working on a fix. HBO Max transformed into ...

With HBO Max rebranding as Max, we can look forward to a whole heaping helping of new offerings coming down the content chute on the streaming service in the next few years. We will get to witness ...

In addition to new Warner and HBO films, the streamer has a treasure ... Viewed in that light, its recent rebranding as Max seems fitting. That means a lot of large-scale fantasy series and ...