Warner Bros. Discovery unveiled that it would rebrand its streaming platform to HBO Max. According to a statement seen by MARKETING-INTERACTIVE, returning the HBO brand into HBO Max will "further ...

As Max reverts to HBO Max, Interbrand’s Fura Jóhannesdóttir examines when and why it is wise for a brand to return to its past Rebrands are a crossroads moment to refresh, reset and redefine a brand’s ...

By Kimberly Nordyke Managing Editor, Digital John Oliver didn’t disappoint his corporate overlords Sunday night by addressing the recent HBO Max name ... on this whole rebrand,” Spenley ...

According to Warner Bros. Discovery reps, there are no plans to change how and when Discovery shows appear on the streamer.

it’s a useful way to understand one of the media industry’s other big stories of the last week — Warner Bros. Discovery’s re-rebranding of its streaming service back to HBO Max.

The Erie SeaWolves were chosen overnight for a complete rebrand, selected from a list of 47 minor league baseball teams across the nation. John Oliver, the host of Last Week ...

HBO Max is now Max, but don’t fret — the movies you loved to watch on HBO Max all survived the transition. The new streaming service combines what was on HBO Max and Discovery+ into one giant ...

Popcorn is free at home, and you can pause the movie if you need to run to the bathroom. HBO Max is one of the best streaming services and a great way to experience some of the biggest movie hits.

When Max originally launched as HBO Max in 2020, it lined up a lot of long-running shows including Doctor Who. Unfortunately, that didn’t lead to a large stockpile of science fiction television ...

Spring is here, which means it’s almost time for summer romances. If you’re hoping to heat things up, Max, HBO and Warner Bros. Discovery’s premium streaming service, has quite a few ...