Gucci faced criticism over AI-generated ads ahead of Milan Fashion Week, highlighting the tension between luxury craftsmanship and modern tech use.

Gucci faced criticism over AI-generated ads ahead of Milan Fashion Week, highlighting the tension between luxury craftsmanship and modern tech use.

Gucci’s new designer Demna embraces the technology, with uneven results.

Gucci has come under fire after using AI to create images promoting its upcoming show at Milan fashion week, raising concerns that the luxury house is cutting corners ahead of a runway debut. The ...

Alongside real pictures of Sophia Loren exiting a Gucci boutique in 1966 and Michelangelo’s David were peculiar pictures of conspicuous wealth: a helmet-haired sciura in Gucci accessories striding ...

Luxury fashion house Gucci has drawn criticism online after posting a series of AI-generated images to promote its upcoming ...

You know when Bella Hadid enters a party. When the supermodel set foot in the Revolve Los Angeles launch party, for which she ...

While the images themselves did not appear controversial, the fans questioned why a brand of Gucci's stature would rely on AI instead of hiring photographers to generate authentic content.

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WrapStyle: Plus, Milan Fashion Week offered plenty of takeaways, including strong opinions on Demna’s Gucci-maxxing and more.