Disney Hires YouTube, Meta Veteran Andre Rohe to Lead Product Engineering for Entertainment Division and ESPN
Andre Rohe, who previously held senior engineering roles at Meta, YouTube and Google, has been hired to lead a newly created ...
Google adds new controls and features to Demand Gen Ad campaigns
Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, and Gmail, including support for YouTube Shorts. The updates aim to improve ...
Google Demand Gen Campaigns Just Got A Major Update
Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.
Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset
Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...