Typically, YouTube's non-skippable ads are capped at 15 seconds. However, Google appears to be bending its rules to combat ...

Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, ...

Google Search and YouTube revenues are projected to grow at 10% and 11%, respectively in Q4, showing slower growth compared ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.

The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...

Alphabet's stock shows strong growth potential with gains in Search, AI, and Cloud, outperforming benchmarks and offering ...

For years, many YouTube users have relied on ad blockers to avoid interruptions while watching videos. But Google has found a ...

Google denies serving extended unskippable ads on YouTube despite survey showing 31% of users encounter ads longer than two ...

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YouTube users have reported encountering excessively long, un-skippable ads, with some lasting between 57 minutes to 3 hours. Screenshots shared on Reddit even show ads longer than the actual video ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

In response, Google has intensified its crackdown on such freeloaders, particularly in 2025, by introducing extreme ...