He was referring to the video game studio working on a multiplayer shooter that he co-founded but which cut ties with him following the 2024 Twitch ban controversy. “Today we ar ...

Typically, YouTube's non-skippable ads are capped at 15 seconds. However, Google appears to be bending its rules to combat ...

For Super Bowl 2025, Google Workspace with Gemini is taking a different approach to ads. Each of the 50 states will ...

Meta CEO Mark Zuckerberg said the company will invest billions in AI despite the DeepSeek surprise; wants Llama 4 to lead the ...

Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

The Irish advertising market is forecast to grow by 7.3% to €1.7bn in 2025, according to the annual Outlook report published by Core. This compares with a 7.7% growth in 2024 which saw advertisers ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

YouTube is taking an aggressive stance against adblockers in 2025, rolling out unskippable ads that sometimes last longer than the videos users intend to ...

Ads can be pretty pesky and even irritating, but it's a whole new level of rage and fury when kids see ads they shouldn't see at all.

The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...