Typically, YouTube's non-skippable ads are capped at 15 seconds. However, Google appears to be bending its rules to combat ...

In 2024, their AI technology named Gemini will take center stage. The technology will then highlight 50 local businesses, one ...

Meta CEO Mark Zuckerberg said the company will invest billions in AI despite the DeepSeek surprise; wants Llama 4 to lead the ...

YouTube Premium subscribers can now experiment with 4x playback speed on videos. This feature allows users to speed up videos significantly, potentially useful for skipping intros, sponsor segments, ...

Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, ...

Google is set to air 51 different commercials during the Super Bowl —50 regional spots in 50 states to promote small ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

The Irish advertising market will grow by over 7pc this year, reaching €1.7bn, according to a forecast by the marketing group Core. The increase in ad spending will be fuelled by the growing ...

The Irish advertising market is forecast to grow by 7.3% to €1.7bn in 2025, according to the annual Outlook report published by Core. This compares with a 7.7% growth in 2024 which saw advertisers ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

YouTube is taking an aggressive stance against adblockers in 2025, rolling out unskippable ads that sometimes last longer than the videos users intend to ...