Calls for a crackdown on lead generation have intensified in the wake of Shield and First Guardian, but the industry remains ...

Insurance lead generation industry take note because an Illinois federal court recently held that Allstate violated the Telephone Consumer Protection Act as a result of the actions of its third party, ...

Settlements include strong consumer protections and restitution for harmed individuals Two of the nation’s top lead generation firms—Assurance IQ, LLC and MediaAlpha, Inc.—have agreed to pay a ...

In today's digital age, data is the key to unlocking successful lead generation. Customer data, specifically, is what allows the modern business owner to gain precious insights into their target ...

For your business to grow, it needs to have a constant stream of leads. That way, when clients drop off, they are replaced. Enquiries turn to sales calls and signups, meaning more revenue and profit ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...