Stuff your Kindle Day, as the name itself suggests, is all about the chance to add some nice titles to your Kindle device for free. However, contrary to what many might believe, it isn't an Amazon-backed promotion.

In the UK, the 2022 Kindle I had my eye on has apparently disappeared from the face of the earth, as has the more expensive Kindle Paperwhite I was considering stretching to if the price was right. The only good deal going this year is a £100 saving on Amazon's Kindle Scribe, which is still £229 and way more than I was hoping to pay.

Like the OG Prime Day event, the sale is almost guaranteed to include Amazon’s own devices, such as Ring security cameras, Kindle ereaders and Amazon Echo smart speakers. Other brands get involved, too, so, expect to see discounts on everything from electric toothbrushes and home appliances to TVs and other tech.