Ford rehired 350 engineers after AI failed to replicate veteran expertise, then hit No 1 in JD Power quality for the first time in 16 years. Ford has admitted that it had to rehire experienced ...

Ford achieved a key quality milestone when it was named the top mass-market brand in the U.S. in J.D. Power's initial quality ranking. CEO Jim Farley told CNBC that Ford has learned from its past ...

At a moment when companies are clamoring to embrace AI—in no small part to capture the attention of shareholders—Ford executives made a rather surprising confession. On a press call last week, the ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Ford staged a quality comeback. The automaker credits part of the turnaround to pairing AI with ...

Ford Motor Co. took an unusually human approach to fixing its stubborn quality problems: It brought back what it calls “gray beard” engineers to help train younger staff and to reprogram the ...

Ford executives said they have hired 350 veteran engineers — some of them were former employees, while others had been working at suppliers — after artificial intelligence and automated systems failed ...

Ford staged a quality comeback. The automaker credits part of the turnaround to pairing AI with something more old-school: veteran engineers. Executives at Ford told reporters this week that the ...

The National Highway Traffic Safety Administration announced a recall of 91,198 F-150 trucks due to an issue with their running lights. Ford said the recall affects some 2018 to 2020 trucks that had ...

Ford Tried to Fix Its Quality Problems With AI. It Didn’t Work. So They Brought Back a Squad of Human ‘Gray Beards.’ The automaker leaned on AI to solve its quality woes and got worse results. So it ...

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