Peter Bayer is drawing on his youth-focused sports experience to connect with F1’s fastest-growing audience through music, fashion and social media ...

Female influencers are bridging the gap between the traditional media in a male-dominated sport and a growing online fan base ...

Formula One driver Lewis Hamilton promised the movie F1 is "the most authentic racing film you will ever experience," ...

With the trailer now out, the buzz is real. Directed by Top Gun: Maverick filmmaker Joseph Kosinski, the film was shot at actual Formula One circuits, including Abu Dhabi’s Yas Marina Circuit, during ...

Formula One has released the highly anticipated movie trailer of 'F1' starring legendary Hollywood actor Brad Pitt, months ...

Helmut Marko says the F1 75 audience were clearly in favour of Lewis Hamilton after Max Verstappen and Christian Horner were ...

Formula One driver Lewis Hamilton promised the movie F1 is "the most authentic racing film you will ever experience," starring Brad Pitt and Javier Bardem.

For a Formula 1 fan like me, the chance to take a lap on a race track in a supercar with a professional driver—in my case, ...

Having taken feedback onboard from the first two races, a key aspect to LVGP’s hat-trick year was to broaden the options ...

The future of golf, specifically LIV Golf, is up in the air. This merger, should it ever come to fruition, between PIF and ...

When Australian race car driver Daniel Ricciardo crashed out of the Japanese Grand Prix last year, Ali Whittle felt it. The ...

Guest post by Billy Loizou, APAC Area VP, Amperity With brands across Australia, New Zealand and APAC strapped in and ready ...