Revenue at risk or a health ratio can be great to add to your executive dashboard. These metrics tend to change over time, so they are especially useful to track on a more regular basis.

Transform your marketing strategy with effective marketing dashboards that focus on actionable insights rather than vanity ...

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And once we've mastered leading indicator metrics, we're only a few financial models away from predictive models—those that allow us to predict a business outcome. Creating Your Marketing Executive ...