Revenue at risk or a health ratio can be great to add to your executive dashboard. These metrics tend to change over time, so they are especially useful to track on a more regular basis.

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Transform your marketing strategy with effective marketing dashboards that focus on actionable insights rather than vanity ...

And once we've mastered leading indicator metrics, we're only a few financial models away from predictive models—those that allow us to predict a business outcome. Creating Your Marketing Executive ...