The Hunger Games franchise holds profound significance for fans beyond traditional entertainment. Hence, the launch of ...

Heriot-Watt University Dubai’s Dr. Stavroula Kalogeras on how transmedia storytelling is transforming outdoor advertising.

Ctrl Group offers specialized, integrated marketing solutions for mobile games in Hong Kong. Read why I think it’s fair to ...

In today’s highly competitive business environment, small businesses in the UK face numerous challenges, from limited marketing budgets to the struggle of reaching the right audience. However, one ...

Disney’s Lilo & Stitch live-action remake is about to take over movie theaters, but Stitch isn’t waiting until release day to ...

Since 2020, content creator Remi Bader had accumulated millions of TikTok followers by offering her opinions on the fits of ...

If you don’t know your “gaze path” from your saliency rating, it might be time to sharpen up on attention metrics, especially ...

I t might be easy to take them for granted sometimes, but posters can play a large role in both a film's marketing before ...

In my time researching political advertising ... For example, on a 100km/h road, letters need to be at least 35cm in size. The same rules apply to election posters. Ideally, an effective corflute ...

The sight of local man Paul Walsh decked out in historical garb, leading groups of visitors around Wexford town’s historic ...

Aaron Kesler, Director of AI Product Management at SnapLogic, is a certified product leader with over a decade of experience building scalable frameworks that blend design thinking, jobs to be done, ...