Energy drinks are a big business in the United States, accounting for nearly 29 percent of sales in the overall soda market and generating $26 billion in revenue in North America alone.

Energy drink company Celsius Holdings announced today that its subsidiary brand, Alani Nu, has notched more than $1 billion in sales over the past 52 weeks—representing a head-turning 72.4% year ...

Comprehensive multimedia campaign featuring Bollywood actress and Brand Ambassador, Anushka Sharma, for the launch of Centrum Recharge - a tasty effervescent energy drink mix with Vitamins ...

The Food and Drug Administration (FDA), Punjab, has banned the sale of caffeinated energy drinks to children for one year, addressing rising health concerns. This prohibition extends to school ...

CORONA, Calif., April 23, 2025 /PRNewswire/ -- Monster Energy is saddling up and heading to the desert as the exclusive energy drink partner of Stagecoach, California's country music festival.

In 2022, Michelle Cordeiro Grant moved from New York to Florida, and she started to see energy drinks everywhere. “I thought, wow, I don’t drink these, but they’re everywhere,” she said.

“Now we’re trying to find the essentials — AKA, Alani,” she said before grabbing a case of the energy drink Alani Nu, plus two cans from a store fridge for the road. Sims, whose home ...

In the mid-2000s, I was immersed in the energy drink industry, working for a major competitor to Red Bull. This was before the emergence of brands like Monster, Reign, GHOST and C4. I had unparalleled ...

GODDARD, Kan. (KWCH) - Parents of Goddard and Eisenhower High School students tell 12 News they’re concerned for the health of their children, after learning energy drinks can be bought from the ...

WHETHER we need a 3pm pick-me-up or we’re gearing up for a tough workout, many of us reach for an energy drink. But before you crack open your next can, you should know they come with several ...

In the spring of 2023 I consumed so many energy drinks that I gave myself a rash. For the better part of four months, I was drinking three 473-millilitre cans of Monster Zero Ultra a day.