If you're like the vast majority of online businesses that don't have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you're not already, a ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and ...

The TishTash Group now includes several key divisions which strengthen its direct-to-consumer engagement strategy ...

Italian based global luxury truffle brand La Rustichella is set to launch a new line of 100% certified organic truffle ...

Three special words dominated the 90s: You’ve got mail! I don’t know about you, but back then I got a flutter of excitement when I dialed up AOL and checked my emails.

Speaking at a Female Quotient event during SXSW, Jaguar Land Rover’s U.S. CMO discussed navigating the response to a recent ...

The idea that marketing can better serve the public ... These are shining examples of a company’s direct response to the customer. That said, are they really the result of two-way conversations?

KIT Global Strengthens AI-Driven Video Marketing and Influencer Strategies in 2025, Responding to Vietnam’s Growing Digital ...

Instead of using actual donation histories to predict who might respond to fundraising appeals, nonprofits can use community-clustered profiles. The profiles use readily available public data to ...