Dell jettisoned decades of product nomenclature this week at CES 2025 as it introduced a new portfolio of product lines: Dell ...

Dell Technologies Inc. is rebranding its PC lines to simplify naming conventions by ditching older names like 'XPS' and ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Decades-old product names for PCs such as “XPS” and “Inspiron” will be killed in favour of simplified branding around the ...

Reviewing laptops and then finding them on sale. The best new tech + saving our readers money is what we're all about! So let ...

This time around, the company held a full-on keynote with Michael Dell himself, where the firm announced that it's killing ...

CES 2025 has begun, which means a whole fleet of new gadgets has been unleashed onto the world. As usual, team Engadget has ...

Get live reports and photos of all the products, trends, and quirky gadgets we're seeing this week at CES in Las Vegas.