Start your photocopiers: Dell rebrand shamelessly rips off Pro iPhone marketing
In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
Alienware’s flagship desktop finally ditches proprietary parts
But the 2025 Alienware Area-51, an 80-liter tower just introduced at CES in Las Vegas, finally ditches the proprietary parts ...
PCMag on MSN20h
CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’
No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...
Dell is refreshing and rebranding all of its PCs: What all the new names mean
This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...
Dell drops long-running XPS, Inspiron, and Latitude brands
Dell also isn’t doing away with the Alienware sub-brand, which it purchased in 2006. Alienware gaming models will, apparently ...
HowToGeek on MSN20h
This Dell Monitor Comes With Invisible Headphones
The Dell 32 Plus QD-OLED Monitor (S3225QC) launches globally on February 25th. At $700, it's the same price as Dell's new ...
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...
Dell's execs say Apple doesn't own branding words like 'pro' and 'max,' so they can use them too
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
Qualcomm brings its Snapdragon X chips to mid-range Windows laptops and desktops
Qualcomm's latest chip for PCs, Snapdragon X, announced at the 2025 Consumer Electronics Show, is aimed at the mid-range ...