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Dell dumps its PC brands
CES 2025: Dell Rebrands Its Whole PC Lineup—Now, It’s All Just ‘Dell’
No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC stacks, aiming to simplify what's what for new customers.
Dell killed XPS and rebranded its whole PC lineup
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
Dell dumps its PC brands to be more like Apple
On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops. The Dell Premium systems, formerly XPS, look completely unchanged from last year. (I've heard that we likely won't see any big changes for that lineup until next year.)
Dell, XPS
Dell abandons XPS, Inspiron, and its other classic brands in favor of new branding strategy
Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take their place.
Dell Phases Out XPS Branding for New Pro and Pro Max Laptop Tiers
Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.
Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell executives say they want to make buying easier for consumers by simplifying the process. CEO Jeff Clarke stated that customers prefer names that are easy to remember and pronounce. The company says the decision is supported by research involving "tens of thousands of customers.
15h
Dell just look a leap of faith by renaming its entire laptop portfolio - and it might just work out
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
1d
on MSN
Alienware’s flagship desktop finally ditches proprietary parts
But the 2025 Alienware Area-51, an 80-liter tower just introduced at CES in Las Vegas, finally ditches the proprietary parts ...
1d
Dell Copies iPhone 'Pro', 'Pro Max' Naming Strategy for New PC Lineup
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
22h
Dell overhauls brand portfolio and adds NPU-equipped portables and desktops
New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...
1d
Alienware Is Bringing the Area-51 Desktop and It’s Enormous
The rejuvenated Alienware Area-51 laptop lineup includes a window to its internals. The Area-51 desktop is extra big to ...
Hosted on MSN
23h
Dell Poised To Extend Gains As Analyst Names Stock Top Hardware Pick For 2025: Retail Cheers New AI PC Offerings
Dell Technologies, Inc. ($DELL) stock rose in Tuesday’s pre-market session after a positive recommendation from an analyst.
1d
on MSN
Alienware revives its Area-51 lineup and debuts positive pressure desktop at CES 2025
A recipient of the CES 2025 Innovation Award, comes the Alienware 27 4K QD-OLED monitor. Composed of organic light-emitting ...
18h
on MSN
Dell claims record breaking 4K monitors will offer 'key eye wellness features' but the jury is still out
New Dell UltraSharp monitors can reach a 3000:1 contrast ratio thanks to EIPSB tech They are the first 4K displays to receive ...
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