Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

AI’s performance is often dubious, and to use it for safety-critical applications without continuous monitoring and iterative ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

If a state with a reputation for educational excellence is holding up a district where fewer than half of students are meeting or exceeding the commonwealth's assessment benchmarks, then we ...