There are many things that legacy brands—and any brand, for that matter—can do to excel in a digital-first world.

NIL is supposed to help support student-athletes, but why is it instead exploiting women? NIL: an acronym most were unfamiliar with until 2021 when California became the first state to allow NCAA ...

Half the country has banned trans girls from competing in girls sports. Jessica Norton didn’t suspect she’d be punished under ...

Are quarter-zip sweaters ever cool? Is it kosher to wear sneakers to a board meeting? GQ answers all your most pressing ...

Purely because of their design ... track workouts and long runs, and they have shown no signs of wear. Much like the rest of the brand’s apparel, the Session has a collegiate aesthetic with a ...

Nike has officially touched down at the Vitra Design Museum. In a much-anticipated exhibition curated by Glenn Adamson, ...

Ohtani, who became the first player to ever hit 50 home runs and steal 50 bases in the same year, sold more uniforms than any ...

From the moment players reported to spring training back in February, the new Nike Vapor Premier uniforms — produced in collaboration with Fanatics — was all ...

The NL and AL All-Stars will go back to wearing their main team's uniforms in the Midsummer Classic next season, MLB announced Monday. Furthermore, the Nike-templated uniforms introduced at the ...

MLB spent the first part of this year dealing with a uniform crisis it's hoping to avoid moving forward. How? By going back ...

Oregon’s long-time relationship with sportswear brand Nike ... design like the Idaho helmets, but with a green face mask matching the base helmet paint. The Ducks released “Mighty Oregon ...