There are many things that legacy brands—and any brand, for that matter—can do to excel in a digital-first world.

Ohtani, who became the first player to ever hit 50 home runs and steal 50 bases in the same year, sold more uniforms than any ...

When college athletes became eligible to benefit from their own name, image and likeness (NIL), a group of Oregon alumni and ...

Major League Baseball is going back to using primary team uniforms for the All-Star Game, scrapping criticized special jerseys used for the past four years. Club uniforms were used by the American ...

When the game resumed in 2021 following the pandemic-related cancellation in 2020, MLB had started a uniform contract with Nike and Fanatics, and All-Stars were outfitted in specially designed ...