Most days at least one person asks me how to lower customer acquisition costs. The problem is so important ... the programs at Get Joy and Thalia are examples of how new programs can change ...

You need content marketing metrics: customer acquisition costs, marketing spend ... Some sources suggest spending about 20-30% of CLV on CAC. So, for example, if your CLV is $100, you should keep your ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Additionally, general administrative costs for ... transition VMware customer contracts from perpetual software licenses to subscriptions and software-as-a-service once the acquisition is complete.

This has an impact on customer acquisition cost (potentially lowering it) or market size (potentially expanding the reach of customers). Square’s purchase of Afterpay is an example. For example ...