There are many things that legacy brands—and any brand, for that matter—can do to excel in a digital-first world.

NIL is supposed to help support student-athletes, but why is it instead exploiting women? NIL: an acronym most were unfamiliar with until 2021 when California became the first state to allow NCAA ...

From the moment players reported to spring training back in February, the new Nike Vapor Premier uniforms — produced in collaboration with Fanatics — was all ...

The NL and AL All-Stars will go back to wearing their main team's uniforms in the Midsummer Classic next season, MLB announced Monday. Furthermore, the Nike-templated uniforms introduced at the ...

MLB spent the first part of this year dealing with a uniform crisis it's hoping to avoid moving forward. How? By going back ...

Major League Baseball is going back to using primary team uniforms for the All-Star Game, scrapping criticized special jerseys used for the past four years. Club uniforms were used by the American ...

Oregon’s long-time relationship with sportswear brand Nike has afforded a litany of unique uniform takes for the Ducks. This year is no different, as Oregon celebrates their Nike roots with ...

When the game resumed in 2021 following the pandemic-related cancellation in 2020, MLB had started a uniform contract with Nike and Fanatics, and All-Stars were outfitted in specially designed ...

Nike designed the uniforms, though they were manufactured by Fanatics, which bore the brunt of the early blowback.