Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and even how to spend our time. While it might seem like we’re making logical ...

A simple, freely available analysis tool and hardware for analyzing fruit flies allows opportunities for researchers in ...

WASHINGTON -- Officials are preparing for a possible $500 billion decline in collected tax revenue this year due to ongoing ...

This study presents a valuable open-source and cost-effective method for automating the quantification of male aggression and courtship in Drosophila melanogaster. The work as presented provides solid ...

Fuel is one of the largest expenses for trucking fleets, making conservation strategies essential for long-term profitability. By leveraging technology such as fleet fuel cards, AI-powered route ...

Angela Duckworth of the School of Arts & Sciences and Wharton School and co-director of the Behavior Change for Good Initiative at the University of Pennsylvania led a collaborative megastudy to ...

Does writers' bad behavior affect how readers see their books? Bookstores are having to make some decisions. In this picture, customers shop inside Magers & Quinn Booksellers in Minneapolis last July.

It is well known that culture influences consumer behavior, but the impact of culture on pricing is less studied. One way ...

According to HomeAdvisor, a network and marketplace made up of construction professionals, the national average range to build a home in the United States is currently between $138,937 and $531,294.

Daniel Avram - stock.adobe.com Even luxury carriers aren’t safe from bad airplane behavior. A Singapore Airlines passenger sparked an etiquette debate online after allegedly exposing his bare ...