The study of human behaviour has shifted in the past 15 years. It increasingly relies on opt-in non-probability online data sources. Here we offer an analysis of nine such sources (N= 13,053), aiming ...

Consumer confidence remains under pressure from weak wage growth, high motor fuel costs and worries about job security.

The Conference Board's Consumer Confidence Index tumbled to 81.9, a decline of 6.7 points and a reading well below the forecast for 89.

DS Group, WPP Media and MICA have launched DCODE 2.0, an AI-integrated digital marketing playbook. The open-access guide reflects how marketers are weaving AI across the consumer journey.