A current problem in marketing research involves the use of scale measures of consumer characteristics to develop homogeneous classifications of consumers. The quality of these classification efforts ...

Lena Roland, WARC’s Managing Editor, Knowledge, talks you through what to expect in the first issue of The WARC Guide, a monthly report which looks at some of the biggest and most pressing issues in ...

Iberostar Hotels & Resorts launched a classification program that segments and groups its 100-plus properties in 15 counties into four categories based on product, facilities and amenities at each ...

A first claim handler may then be automatically selected for a first insurance claim based at least in part on: (i) a first segment classification associated with the first insurance claim, (ii) ...