Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

As the Bulls prepare for the Mavericks, Josh Giddey discusses his game-winning shot, Coby White opens a foundation for ...

LeBron James has grown from a generational prospect to the player who has defined a generation in his 22-year NBA career.

Will Michael Jordan see Nike's sales drop impact his business empire after massive year in sales for the former NBA champ ...

"I love Li-Ning which are the shoes that I wear on the basketball court," said Butler. "I think they do a phenomenal job of ...

Michael Jordan is a six-time NBA champion with the Chicago Bulls and a Hall of Famer. However, his legacy has not gone ...

Long before the battle over the charter system led to the antitrust lawsuit now engulfing NASCAR, its executives found ...

In 2024, we had a clothing controversy involving the apparel brands Nike and Fanatics. In 2025, New Era made a major misstep by designing with MLB team logos placed on top of lettering.

Copyright 2025 The Associated Press. All Rights Reserved. Chicago Bulls guard Josh Giddey, left, drives as Indiana Pacers forward Aaron Nesmith, right, guards during ...

Chicago Bulls guard Josh Giddey, left, drives as Indiana Pacers forward Aaron Nesmith, right, guards during the second half of an NBA basketball game in Chicago, Monday, March 10, 2025.

A new collection of Major League Baseball hats are under review after the ... the Los Angeles Lakers' embarrassing loss to the Chicago Bulls, to the modern vs. 'old school' NBA, Cooper Flagg's ...

The Chicago Bulls picked up a huge win over the Indiana Pacers on Monday to extend their winning streak to three games, but it was not all good news out of the Windy City. Since the All-Star break ...