There is no magical roadmap to success for celebrity brands and there is certainly no “one size fits all” model.

"The White Lotus" has once again returned to television with its signature blend of intrigue, debauchery and seemingly ...

Celebrities are known for venturing into hospitality businesses which are often flavoured with their personal taste and ...

India's premium spirits market sees a rise in celebrity-backed brands, shaping the industry with star power and strategic ...

Did you know that Michael Symon is behind a relatively popular bourbon brand? Here's everything you need to know about the ...

The limited edition bottle is inspired by the north's unique energy and vibrant culture in collaboration with the Manchester ...

Whiskey-brand Southern Comfort teamed up with Manchester rapper Aitch to host a party in a train carriage for a few lucky ...

This is one of those expressions that forces you to forget that the bulk of celebrity ... many other brands, it opted to forgo releasing an unaged spirit at its start. Rye whiskey was their ...

The Star Wars actor praised the 'unpretentious and amusing' commercials, which show the production of two top whiskies in ...