From automating content creation to optimizing complex ad campaigns, AI allows us to enhance every aspect of marketing.

Video is one of the most powerful types of content for generating leads. Beyond its ability to draw in new viewers to your ...

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

The Commission on Elections (Comelec) has called the attention of a bookstore after money envelopes, often associated with ...

Three special words dominated the 90s: You’ve got mail! I don’t know about you, but back then I got a flutter of excitement when I dialed up AOL and checked my emails.

It calls for increased momentum and urgency ... particular brand—but that’s a story for another day. In marketing, accelerating action means ensuring women have equal opportunities in ...

Set up a simple welcome email. When someone subscribes to your newsletter, welcome them with an email reminding them why they signed up or deliver what you promised. Engage new subscribers by ...

THE Commission on Elections (Comelec) has called out a popular local bookstore for having displays in one of its branches ...

In 2021, when all the rules were being rewritten, we proposed a partnership with our colleagues in marketing. We suggested a trial run of using existing magazine stories as peer marketing material, ...

To explore this, MARKETING-INTERACTIVE has reached out ... As we mark IWD, let us see it as a call to action for ongoing commitment to gender equality. Brands that align themselves with this ...

Greenwashing — when companies exaggerate or fabricate sustainability claims — undermines consumer trust and slows progress ...

Welcome to the “Telephone Consumer Protection Act” chapter of our annual report, Consumer Financial Services: 2024 Year in Review.