The increasing use of artificial intelligence in creative industries has led to another development in digital branding.

Novo Nordisk cited a "more competitive and consumer-driven" market while announcing the elimination of 9,000 roles.

What to the consumer appears to be a whimsical companion to a company or product ... and the Wittenberg logo type you see ...

How corporate leaders create or respond to unfolding disasters, scandals, and other emergencies can directly affect the ...

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the ...

Cracker Barrel faced widespread backlash after unveiling a new, simplified logo. The restaurant chain has now issued a ...

Cracker Barrel's new, simplified logo is drawing criticism from some customers. The chain unveiled a new logo on Tuesday.

At a press conference on Thursday morning, Austin City Manager T.C. Broadnax unveiled a new brand logo for the city, which he said is the first in the city’s history to unify the city and ...

MSNBC will rebrand as MS NOW (My Source News Opinion World), losing its name and logo. The rebranding decision reverses a previous statement that MSNBC would keep its name. The change comes as Comcast ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel," but reactions have been mixed.

For the first time in 48 years Cracker Barrel's new logo will stand alone in text. The change is part of the company’s “All the More” campaign.