Hasbro recently blew Nintendo fans' minds with the announcement that they've acquired the license for The Legend of Zelda games, opening the door to new figures of Link, Princess Zelda, and the rest ...

Hasbro raised its ⁠annual ⁠revenue and profit forecasts ⁠on Tuesday, betting on resilient demand for its digital gaming ...

This interactive stuffed animal features more than 30 Herbie phrases and jokes, songs, affirmations, and sounds. Little ones can practice their communication skills by interacting with Herbie, or give ...

Families looking for a new way to enjoy game night may want to clear a spot on the shelf. Tonies has teamed up with Hasbro Games to launch the new Tonieplay Hasbro Collection, a screen-free gaming ...

Developed for Tonieplay, tonies' interactive gaming platform, the new titles transform beloved board games into screen-free, story-driven adventures where kids don't just play, they lead. In ...

Imagine a world in which you can converse with life-size animatronics of Optimus Prime and Megatron while waiting in line for a theme-park ride, or endlessly choose your own adventure while listening ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. AI-powered versions of twelve iconic Hasbro characters, including Mr. Potato Head, Megatron, ...

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Characters like Mr. Potato Head, Optimus Prime and Cobra Commander are among the initial list of Hasbro IP, with the company working with the original voice actors to enable it. By Alex Weprin Senior ...

The AI studio is a new studio focused on creating authorized experiences and licensing (Credit: Photo courtesy of Hasbro/Sixth Wall) Hasbro is bringing several of its iconic characters into their AI ...

Hasbro and Disney Consumer Products have unveiled the 1:1 scale Ultimate Grogu animatronic The interactive figure features an intricate network of built-in motors and sensors to deliver over 250 ...