Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have been reliable.

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Matcha is rapidly growing in popularity, with the global market projected to reach $5 billion by 2028, according to Forbes.

In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

WITH the Easter hols fast approaching, we’ve been on the lookout for some chocolatey treats to wow family and friends – and ...

From matcha latte to matcha ice cream, we list where to head to in Hong Kong to find the best matcha drinks and desserts in ...

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Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

A growing number of women are eschewing their flat whites for a shot of matcha instead. And with promises of improved energy, better sleep and lower cortisol, it's easy to see why.

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

While matcha certainly holds a special place in the hearts and cups of many, these alternatives provide an exciting ...