BeReal skyrocketed to #1 on the App Store with 80M+ downloads… and then vanished. Once hailed as the “anti-Instagram,” the ...

It’s time for BeReal to get real — it’s difficult to turn a profit on a social photo sharing app without selling ads or memberships. Now, after its €500 million exit to French mobile publisher Voodoo, ...

BeReal is officially launching ads in the U.S., following through with goals previously set by its new owner at a time when ...

It's not just BeReal, either. Other buzzy apps, like photo-sharing app Lapse or anonymous Q&A platform NGL, have also seen downloads and active users "fall materially over the past year as ...

The timing of us opening up the advertising offering in the U.S., couldn't be better,’ shared the social platform’s managing director.

which launched a lifestyle activation that saw five-times higher engagement compared to other social apps. Initial ad products include targeted in-feed ads and takeovers. BeReal is supporting the ...

TikTok is killing off an in-app feature that was a close copy of the social media platform BeReal. The feature, called TikTok Now, was just launched in September and gave users daily prompts to ...