Universal’s strategy for launching a blockbuster franchise is about to be ‘just short of obnoxious.’ It’s the new industry ...
Barry Ritholtz speaks with Colin Camerer, Robert Kirby Professor of Behavioral Finance and Economics at California Institute of Technology. Prior to joining Caltech in 1994, Camerer was a faculty ...
Marketers take a similar approach with behavioral marketing. Behavioral marketing strategies focus on what customers do—not ...
They have made themselves irrelevant to our understanding of how most Americans experience the economy.
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