G-Shock Gets a Mattel-Inspired Makeover With Their Newest ‘Barbie’ Collab
The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...
Mattel x G-SHOCK Collaborate on Limited-Edition Barbie-Inspired GMA-S110BE Watch
Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.
The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...
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The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
The runaway success of 2023’s “Barbie” movie was the proof of ... in the signature ruby-red color of Mattel’s logo, at the top of all buildings in the company’s complex in El Segundo.
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The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
More from Variety Barbie Celebrates 45th Anniversary of First Black Doll ... in the signature ruby-red color of Mattel’s logo, at the top of all buildings in the company’s complex in El Segundo.
Mattel Laying Off 120 Workers As Part Of Cost-Cutting Push As Toymaker Also Reckons With Tariffs
Mattel, the toymaker known for Barbie and Hot Wheels, plans to lay off 200 workers as toymakers face looming disruption from ...