The company’s “Bic Cristal for Her” pen are drawing criticism from women who consider the campaign condescending and reliant on outdated concepts of femininity. You can save this article by ...

There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

BIC stationery has called on talented ball pen artists to submit their exceptional artwork for an opportunity to be named the Art Master of Middle East and Africa. A statement by the Deputy General ...

A French artist is creating beautiful works of art using just a Bic Biro pen. Helena Hauss' pieces are usually 100cm by 70cm which allows her to go into great detail, as the pictures are so large.

Spanish artist Juan Francisco Casas doesn't shy away from a good night out. Parties are his main inspiration, although they find form in a surprising medium—Casas crushes photorealistic drawing using ...

Consumer product giant Bic, which has long differentiated its razors by gender, has discovered that marketing differently to men and women doesn’t necessarily go quite as smoothly when it comes to ...